Known for the originality of his photographs, Hiro’s photographic career began at Harper’s Bazaar New York as a fashion, still-life and portrait photographer. Shortly after arriving in America from Japan in 1954, Hiro landed an apprenticeship in Richard Avedon’s studio, soon proving too talented and in a few years rising to extraordinary fashion photography heights. In 1963 he became the only photographer under contract at Harper’s Bazaar. Hiro’s work is characterised by surprises, abnormalities, unusual lighting, Surrealism, the unreal and an astounding and constant vision.

For decades, the legendary photographer Hiro has become highly regarded for his fashion, beauty, still life and portrait photography for Harpers Bazaar, Vogue, Rolling Stone and many other publications. Hiro’s genius lies in discovering beauty in the unexpected. In places where one could not imagine finding it. His work is characterised by surprises, abnormalities, unusual lighting, surrealism, and an astounding vision. To look at a photograph of Hiro’s is to come face to face with a picture rife with unusual lighting effects, surprising angles, juxtaposing elements and bold colours.


The world of Hiro’s photographs, bordered by a shoreline, is unlike any place you have ever been… Hiro’s world encompasses the separate domains of fashion, portraiture, still-life and studies of the human body. His eye scrutinises men and machines with equal focus.” (Mark Holborn)